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	<title>freethecityone.co.uk &#187; small business</title>
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	<link>http://www.freethecityone.co.uk</link>
	<description>Geek in the city</description>
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		<title>Virtually the weekend</title>
		<link>http://www.freethecityone.co.uk/2010/08/virtually-the-weekend/</link>
		<comments>http://www.freethecityone.co.uk/2010/08/virtually-the-weekend/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 14:09:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Support]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2010/08/virtually-the-weekend/</guid>
		<description><![CDATA[Today is shaping up to be a good end to a good week, not great but then not bad either. It has been a week of working with clients and working on my own business, which has been nice for a change. This afternoon find me setting up virtualization for a client, not just for [...]]]></description>
			<content:encoded><![CDATA[<p>Today is shaping up to be a good end to a good week, not great but then not bad<img style="display: inline; margin-left: 0px; margin-right: 0px" align="right" src="http://i32.tinypic.com/11qo30w.jpg" width="240" height="150" /> either. It has been a week of working with clients and working on my own business, which has been nice for a change. This afternoon find me setting up virtualization for a client, not just for the sake of it either. When I first started working with this client both of their servers were almost 5 years old, which as we all know starts to become 'shaky ground'. The first plan was to replace these and after almost a year we had the budget and both servers had new hardware ordered.</p>  <p>When they arrived the first to be commissioned was the file &amp; print server as this was a straight forward migration to <a href="http://www.microsoft.com/windowsserver2008/en/us/default.aspx" target="_blank">Windows 2008</a> from Windows 2003. This went fairly smooth, and apart from printers, it didn't really cause us any hassle. The other server run's the clients line of business (LOB) application which was not compatible with Windows 2008, but as the client planned to upgrade we went ahead and ordered the new server anyway. Various meetings took place with the LOB support company and the client did not progress this despite making it clear that we *really* needed to do this as by now the hardware it was on was almost 7 years old. Before we completed this the business was sold, and while our services have been retained, this LOB application is still on the old server.</p>  <p>Now it was time to push, so I explained that we had to move this project forward and given that the LOB upgrade was not on the short term plan the best route was to virtualize the current server onto the new one using <a href="http://www.microsoft.com/windowsserver2008/en/us/hyperv-main.aspx" target="_blank">Hyper-V</a> so that it is then on new hardware.</p>  <p>So this is where I find myself now and we are moving along great. The whole process has been made simple with the use of <a href="http://www.paragon-software.com/business/db-server/" target="_blank">Paragon Drive Backup Server Edition</a>, which the client already had, as it has a P2V Copy tool. Without this it would not have been so straight forward. So I will continue to 'sup' tea and eat my biscuits while we continue.</p>  <p>- Rob</p>]]></content:encoded>
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		<title>Jack of all trades</title>
		<link>http://www.freethecityone.co.uk/2010/08/jack-of-all-trades/</link>
		<comments>http://www.freethecityone.co.uk/2010/08/jack-of-all-trades/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 13:40:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2010/08/jack-of-all-trades/</guid>
		<description><![CDATA[Over this last week I have been speaking a lot with a good friend of mine. He is currently setting up the UK office for a German company who provide encryption solutions for businesses. Now, he has come from an 'employed' background which means that there has always been a 'man' for every job that [...]]]></description>
			<content:encoded><![CDATA[<img style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="still-life-marc-jacobs-hats-1" border="0" alt="still-life-marc-jacobs-hats-1" align="right" src="http://www.freethecityone.co.uk/wp-content/uploads/2010/08/stilllifemarcjacobshats1.jpg" width="244" height="153" />  <p>Over this last week I have been speaking a lot with a good friend of mine. He is currently setting up the UK office for a German company who provide encryption solutions for businesses. Now, he has come from an 'employed' background which means that there has always been a 'man' for every job that needs to be done in the business. There's a marketing team full of creative luvvies just waiting to come up with some great one-liners and hair brain adverts just like the <a href="http://www.aglassandahalffullproductions.com/" target="_blank">Cadbury's one's</a>. There has been a group of techies huddled up in a dark corner just waiting for a new problem so they can get their 'geek on'. Then there's the small group of people in the accounts office that love 'figures' in the way that only an accountant can and chase payments like a dog chases a bone.&#160; Of course there has been the MD sitting in his large office, lording it up over the business making sure that everyone is working hard. Somewhere in the midst of all this typical business has sat my friend, performing his duties with all the diligence of a man that has true passion for his job and the people he serves.</p>  <p>Now, due to a twist of fate, he has found himself in the role that many small business owners find themselves. Where this army of people that do every part of the business only exists within your mind, in what can only be likened to "<a href="http://en.wikipedia.org/wiki/Dissociative_identity_disorder" target="_blank">Dissociative identity disorder</a>". It got me thinking about how each day small business owners go to work and assume more roles in one day than most actors undertake in a lifetime and still they continue to project an image of sanity, integrity and professionalism within that. Then as the business starts to grow they start to pass some of those personalities on to the subordinate that are brought on-board, again in the hope that they can off-load another one soon. So the enterprising people of the world continue.</p>  <p>Now I am sure that all of this probably sounds quite depressing but it shouldn't. It is a stark image of how <strong>amazing</strong> small business owners and entrepreneurs are and continue to be as each day passes. For this I salute all Small Business Owners and Entrepreneurs out there and long may enterprise continue.</p>  <p>For my part, I will continue to help my friend through his period of having a split-personality and pass on the lessons I have learned, especially the one's I learnt that hard way!</p>  <p>If you have any great stories about life as a Small Business Owner or Entrepreneur then please leave them in the comments below.</p>  <p>- Rob</p>]]></content:encoded>
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		<title>Dealing with failure</title>
		<link>http://www.freethecityone.co.uk/2010/05/dealing-with-failure/</link>
		<comments>http://www.freethecityone.co.uk/2010/05/dealing-with-failure/#comments</comments>
		<pubDate>Sun, 16 May 2010 07:36:30 +0000</pubDate>
		<dc:creator>robfranklin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Support]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/?p=175</guid>
		<description><![CDATA[I consider myself to be very lucky as I love what I do. Sometimes it gets a little frustrating when everything happens at once and there is just not enough bodies to throw at the problems but on the whole I *really* love what I do and the people that I work with. What I [...]]]></description>
			<content:encoded><![CDATA[<p>I consider myself to be very lucky as I love what I do. Sometimes it gets a little frustrating when everything happens at once and there is just not enough bodies to throw at the problems but on the whole I *really* love what I do and the people that I work with. What I don't love is when we fail to deliver and let someone down, this happened on Friday.</p>  <p>What happened is that on Friday a client called in to the office and logged a call just after 9.30am to say that their network was down and they needed a call back urgently. I was on holiday at the time but I did see the message come in. As there are systems in place to deal with these things I resisted the urge to jump on the problem and call the client. However I couldn't resist the urge to log on to the clients server and check things over, I did and all was well again. So I left it to the guys to deal with the 'personal' side of the support call.</p>  <p>Then just after 12 noon another message was passed through to say that the client had called in again and was extremely upset that, while the problem was resolved, he had not received a call back from anyone to assist with the issue and wanted to discuss the support service as soon as I was back in the office next week. This is the type of call that every service provider, IT or otherwise, dreads getting from any of their clients. After checking in to the issue we found that the call had gone into an 'unassigned queue' in the ticketing system and had just been missed. The system which I created had failed which resulted in this situation and the bottom line is..'We screwed up'.</p>  <p>Now, despite the fact that the client had asked for a call next week when I was back at the office I called him immediately. The first thing that he said was 'you're on holiday right?' to which I answered 'yes', he responded by saying 'well you shouldn't be talking to me if you're on holiday'. I went on to tell him that I should be talking to him as this situation is not only important to me but I take them very seriously. The first thing I did was apologise for letting him and his business down, we had not delivered when he needed us most. I went on to explain to the client what had happened which resulted in the lack of call back from our office. I then explained what had been put in place to prevent this from happening again. The call ended with the client while unhappy about the situation in the first place, he also appreciated the fact that I had admitted that we had made a mistake and that processes had been put in place to prevent this in future.</p>  <p>In any customer service situation where they client has a genuine complaint that is quite obviously 'your' fault (you or your business) the single worst thing that you can do is to say that it is not your fault,&#160; 'pass the buck' or in some way not accept responsibility. In this situation I told the client that it was totally my fault and explained what had been done to prevent this in future. Now I was on holiday at the time so 'technically' it wasn't my fault but the fact is that when you are in a position of authority/responsibility you must accept responsibility for the actions of those that you entrust to undertake work for you or on you behalf, this may be a member of your team or a contractor; regardless they are still your responsibility. This simple act of acceptance of responsibility instantly creates 2 feelings within a person. The first is relief; the reason for this is whenever we complain we instantly get ready for a fight, no-one wants to have a fight but we get ready. The fact that he didn't have a fight on his hands was an immediate relief and took the 'wind out of his sails'. The second was that the partnership was right; this probably seems like an odd one but when you work with any service provider you want to feel its a partnership and feel comfortable that when you ask them to do something it will get done without badgering them. Likewise when they screw up and you are forced to complain then you also need to feel reassured that it will be dealt with efficiently and to your satisfaction saving you the frustration of keep having to shout. By dealing with this complaint in this way the whole situation what completely defused and we were able to discuss the problems rationally and allow the client to explain to me where we had let him down. That way I was able to make sure that we will deliver next time and more importantly make sure he is not put in that position again. A very good friend of mine once told me "You're only as good as your last job", never a truer word has been spoken.</p>  <p>This is something that I feel passionately about as on a personal level I have a lot of dealings with the NHS for our child and the people we deal with do not follow any of the standard guidelines above on dealing with complaints. This creates a great deal of frustrations when dealing with them so I would never want to put any one of my clients in this situation.</p>  <p>I understand that accepting complete responsibility in the first instance may not always be the right thing, if for example it may lead to legal proceedings. As a general rule I believe this is the right way to deal with clients as this is how I would like to be dealt with.</p>  <p>I would love to hear your thoughts on this matter and how you deal with failure. I do not believe that my way is right but I know what works well for me.</p>  <p>- Rob</p>]]></content:encoded>
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		<title>Little worm on a big hook</title>
		<link>http://www.freethecityone.co.uk/2010/02/little-worm-on-a-big-hook/</link>
		<comments>http://www.freethecityone.co.uk/2010/02/little-worm-on-a-big-hook/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 10:17:00 +0000</pubDate>
		<dc:creator>robfranklin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Community]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2010/02/little-worm-on-a-big-hook/</guid>
		<description><![CDATA[The title of this post comes from a line in a classic film, in my opinion, which is The Crow. During the film Skank is asked by Top Dollar 'Don't you feel that?'; he response by saying 'I feel like a little worm on a big f*****' hook.', classic line. So what is the relevance? [...]]]></description>
			<content:encoded><![CDATA[The title of this post comes from a line in a classic film, in my opinion, which is <a href="http://www.imdb.com/title/tt0109506/" target="_blank">The Crow</a>. During the film Skank is asked by Top Dollar 'Don't you feel that?'; he response by saying 'I feel like a little worm on a big f*****' hook.', classic line. So what is the relevance? Let me explain.

For those that rotate in the same IT circles as I do then you will have seen much of the buzz at the minute surrounding the <a href="http://www.comptia.org" target="_blank">CompTIA</a> Reseller Forum this week and the <a href="http://www.tcauk.org" target="_blank">TCA</a> Conference. Both of these events were fantastic but I will not go into how the day panned out as other have done this already, you can read about it <a href="http://andyparkes.co.uk/blog/index.php/2010/02/25/tca-conference-and-comptia/" target="_blank">here</a> or <a href="http://www.tcgcomputerservices.com/2010/02/26/comptia-and-tca-reseller-conference/" target="_blank">here</a>. One of the points that was raised in the resellers forum was the relationship with vendors or distributors and the IT Resellers. The fact is that many of the traditional distributors don't give a lot of attention to small IT resellers, the kind of people that were at the Resellers Forum, as they are moving lots of boxes to the big retailers such as Ebuyer, Dabs etc. The reality is that much of the time it is cheaper for the reseller to buy from the likes of EBuyer and Dabs as they are generally cheaper than buying through the normal distribution channel. The problem for the reseller is the consumer, the very people they are selling to can buy from these guys as well.

One of the suggestions from a friend and fellow member, <a href="http://twitter.com/TUBBLOG" target="_blank">Richard Tubb</a> from <a href="http://www.netlink-it.com/" target="_blank">Netlink IT,</a> was to engage with the vendors and distributors on a personal level by asking them 'How can I help you'. Now this philosophy, in this context, is quite unusual. Don't get me wrong the concept is not alien to me, as a BNI member I am a big believer of 'Givers Gain' which basically says if I help you then someday you will help me too. However, I have never thought of it in this context and it started me thinking about things. After thinking about this a little I realised that this was something that I was already engaged in with a distributor of mine, <a href="http://www.securityip.com/" target="_blank">Security IP</a>. Some of my fellow <a href="http://amitpro.org/" target="_blank">AMITPRO</a> members will already know <a href="http://www.securityip.com/" target="_blank">Security IP</a> but they are small distributor by comparison to others out there but that does not make them weaker but stronger in my opinion. My account manager there is James Cole who I have known for more years than I care to recall as I knew him at the last company he worked for. We have always had a candid relationship as I explained from the outset that I would likely never bring him any *big* orders but I would do all I could to get him in front of other people like me to that they can get more business, and I did this because I wanted to not because there was anything in it for me. What has happened is that when there are any new products coming out then he calls me and we get to be one of the first to try it, more importantly our feedback is heard and, where appropriate, acted upon. I also get help with marketing

Now as a small IT reseller would I get that type of support from a larger distributer? Almost certainly not, so why would a smaller distributer want to engage me in such a way? Well that I can only speculate from my point of view but firstly we have a relationship; what I call a personal-business relationship where by the personal boundaries blur slightly around that edge of the business relationship. Secondly, from the outset we have both made a concerted effort to help one another to develop our businesses by helping the other. Not in a conscious or premeditated way, if either of who has not been able to reciprocate it would not have made any difference, the relationship was there anyway.

So what is the point of the post? The point is that we live in a time when everything has been commoditised and we go after the cheapest price, much of this has been created by the box shifters like EBuyer, Dabs even Asda and Tesco. In spite of this there are still suppliers, distributors and vendors out there that want to make those personal connections and work with small IT resellers who don't think that they are 'big' enough to be noticed. So speak up because you may just be surprised.

- Rob]]></content:encoded>
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		<title>Are you getting it yet?</title>
		<link>http://www.freethecityone.co.uk/2010/02/are-you-getting-it-yet/</link>
		<comments>http://www.freethecityone.co.uk/2010/02/are-you-getting-it-yet/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 06:07:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Community]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[CompTIA]]></category>
		<category><![CDATA[TCA]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2010/02/are-you-getting-it-yet/</guid>
		<description><![CDATA[Are you getting what the IT community is about yet? A while back I wrote a post about the power of the IT community and what it can deliver to you, it seems so strange looking back that there was a time when I didn't 'get it'. Right now I am sat in a TravelLodge [...]]]></description>
			<content:encoded><![CDATA[<p>Are you getting what the IT community is about yet? A while back I wrote a <a href="http://www.freethecityone.co.uk/2009/11/power-of-community-2/" target="_blank">post</a> about the power of the IT community and what it can deliver to you, it seems so strange looking back that there was a time when I didn't 'get it'.</p>  <p>Right now I am sat in a TravelLodge in Leicester as I am attending the <a href="http://www.comptia.org/" target="_blank">CompTIA</a> resellers forum at 7.30am at the Holiday Express followed by the <a href="http://www.tcauk.org" target="_blank">TCA</a> Conference at 10.45am at the Walkers Stadium. Yesterday evening all of the people attending the Resellers Forum were out for a dinner kindly laid on by <a href="http://www.kaseya.co.uk/" target="_blank">Kaseya</a>, and yes it was a room full of geeks but it was a great night out and fantastic opportunity for me to get together again with <a href="http://twitter.com/tegwin" target="_blank">Chris Timm</a>, <a href="http://twitter.com/tubblog" target="_blank">Richard Tubb</a>, <a href="http://twitter.com/AndyParkes" target="_blank">Andy Parkes</a>, <a href="http://twitter.com/CompTIAUK" target="_blank">William Linard</a>, <a href="http://twitter.com/fresh_mindset" target="_blank">Adam Harris</a> and many others some of whom I had not see for some time. These guys are some of the best in our industry and I proud to say my friends. On the face of it some of these guys run IT companies that are doing what I do so why on earth would I want to be socialising with them much less sharing the way we work? Quite simply because through sharing, you get the reassurance that 'that awkward customer' is not just unique to you and that others face the same challenges that you do. Also by working together we can all help to raise the standard in the industry and that is what the Resellers Forum is all about. If you run an IT business and are interested in getting involved in the Resellers Forum then you should contact <a href="http://twitter.com/CompTIAUK" target="_blank">William Linard</a> for more information.</p>]]></content:encoded>
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		<title>A checklist for everything</title>
		<link>http://www.freethecityone.co.uk/2009/11/a-checklist-for-everything/</link>
		<comments>http://www.freethecityone.co.uk/2009/11/a-checklist-for-everything/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 23:24:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Develoment]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/?p=150</guid>
		<description><![CDATA[When I first started in I.T I was young and able to absorb everything I read and memorised it all. Then as the years passed by I learned more about processes for performing regular tasks in my work and they became my own. So much so that they were engrained within who I was and [...]]]></description>
			<content:encoded><![CDATA[When I first started in I.T I was young and able to absorb everything I read and memorised it all. Then as the years passed by I learned more about processes for performing regular tasks in my work and they became my own. So much so that they were engrained within who I was and I never needed to look this type of information up.

However, as I have gotten more involved in the business of running a business and not just owning a job it has become much more difficult to remember this so fluently as I used to. This gave rise to processes. Many people have come across Standard Operating Procedures (SOP) which are common practice in large organisations but not so in small businesses, why? The reason is quite simple; In order for a large business to run fluently and in the way the creator designed it there must be an SOP as he/she will not be there to train every role in the business.

I am currently in the process of creating a whole raft of checklists for tasks which are undertaken at a clients site along with business processes for things that must be completed within our own business. So what needs to be documented? Anything and everything.....this sounds like a mammoth task but it isn't. The reality is that you need to document anything which needs to be done but should not require you to perform it yourself.  For example my topic this weekend is 'SBS2oo3 to SBS 2008 migration checklist'. This is simply a checklist to tech's to following when they are performing this type of migration. It is not a full migration manual for SBS but it is a 'crib sheet' to help job the memory of a training technician so that something important is not forgotten.

Does your business need checklists and procedures? Maybe. Would it benefit? Definitely.

- Rob]]></content:encoded>
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		<title>Power of Community</title>
		<link>http://www.freethecityone.co.uk/2009/11/power-of-community-2/</link>
		<comments>http://www.freethecityone.co.uk/2009/11/power-of-community-2/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 12:19:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Personal Develoment]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2009/11/power-of-community-2/</guid>
		<description><![CDATA[My experience of the IT community up until running my own business was..well inbred to say the least. The company that I worked for previously bordered on almost grooming you to distrust other IT companies as if they were the 'enemy'.&#160; To my shame this was a feeling that was exaggerated in some of my [...]]]></description>
			<content:encoded><![CDATA[<p>My experience of the IT community up until running my own business was..well inbred to say the least. The company that I worked for previously bordered on almost grooming you to distrust other IT companies as if they were the 'enemy'.&#160; To my shame this was a feeling that was exaggerated in some of my future engagements after leaving there and setting up on my own. However, about 2 years ago I joined the <a href="http://www.nottingham-bni.co.uk/" target="_blank">BNI</a> which is an international business referral network which brings different businesses together to allow them to pass business once a certain rapport has been made. I will always remember the first meeting I went to was at Woodborough Hall in Nottingham on a dark November morning. I arrived there at 06:45, that's right 6.45am, to a room full of people that I had never met. I mean talk about a fish out of water, I don't think I could have been more uncomfortable if I had been stood there naked!</p>  <p>None the less the first person to that came to speak with me was Adam Harris from <a href="http://www.bear-it.co.uk/" target="_blank">Bear-IT</a> who came over to speak with me and discuss what I did. This totally opened my eyes to the fact that maybe, just maybe, those other IT companies were not so evil after all and that maybe, just maybe, there could be synergies between seemingly rival businesses. After this Adam invited me up to meet with him to discuss things further. I was told by another IT company that I was working with at the time not to discuss software and tools etc as they should be a closely guarded 'secret'. However, once I started talking with Adam I found that we all do the same things, same tools, same software just a different business with different faces. So I reciprocated the openness that was shown to me.</p>  <p>Fast forward on to the beginning of this year when I was approached by another IT consultant and fellow business owner from Birmingham. <a href="http://tubbweb.spaces.live.com/Blog/" target="_blank">Richard Tubb</a> from <a href="http://www.netlink-it.com/" target="_blank">Netlink IT</a> contacted me following some posts which I had made on Twitter. After reading Richard's blog it seemed clear that he had travelled the business path which I wanted to embark upon, making the move from being 'self-employed' to being a 'business owner', so we began to talk. Once again I was astounded at the openness of information that was being afforded to me by someone I had only known a short time. Things such as the type of tools to use, how to deliver the best customer experience, service management and delivery, all of which is normally hidden information within the IT trade. So why was all of this being given free of charge, without a catch or clause? Because Richard believed in the community and the power of working together instead of against each other. Now all of this collaboration what highlighted when in May 2009 I was drafted in by Richard and some of his peers to assist in a massive nationwide upgrade project for one of their clients, you can read all about it <a href="http://tubbweb.spaces.live.com/blog/cns!BDC5D8CC9BEA292B!2135.entry" target="_blank">here</a>. All in all there was 8 different IT businesses working together under on collaborative umbrella which meant that what was a massive project which included over a dozen servers, 200+ desktops across 13 sites was all made possible by the IT community working together instead of against each other.</p>  <p>It was once said by John Donne "No man is an island", and no truer word has been said. For those that run businesses it can be quite isolating but there are people out there who are willing to work with you and help you so don't be afraid to ask.</p>  <p>If you are interested in developing a strategic alliance with myself then please feel free to contact me at <a href="mailto:rob@potter-tate.co.uk">rob@potter-tate.co.uk</a>. Alternatively if you have a storey you would like to share about how the community has helped you then send it over as it would be great to share.</p>  <p>- Rob</p>]]></content:encoded>
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		<title>How to look after your client</title>
		<link>http://www.freethecityone.co.uk/2009/06/how-to-look-after-your-client/</link>
		<comments>http://www.freethecityone.co.uk/2009/06/how-to-look-after-your-client/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 20:54:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Support]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2009/06/03/how-to-look-after-your-client.html</guid>
		<description><![CDATA[I went out today to visit a client who was having problems with ESET Anti Virus.&#160; It transpired that despite paying for the software from their previous supplier and it being licensed until September 09 it was having a problem with the username &#38; password for downloading updates. They did not have a copy of [...]]]></description>
			<content:encoded><![CDATA[<p>I went out today to visit a client who was having problems with ESET Anti Virus.&#160; It transpired that despite paying for the software from their previous supplier and it being licensed until September 09 it was having a problem with the username &amp; password for downloading updates. They did not have a copy of the username and password details nor were they able to contact their old IT supplier as they did not seem to be in contact any longer. The simplest way forward was to contact ESET directly to try to obtain the details. After a brief conversation with the main switchboard I was told that they would get someone to call us back from tech support as soon as they were available, yeah heard that before! However I was pleasantly surprised to receive a call back from their tech support team asking how they could help. I explained the situation and gave the username that we had from the software, I was asked to hold. The next thing person to come on the phone asked if I had a "query regarding why the account was suspended". I replied that I was just trying to find out what the password was as to was not downloading updates anymore. I was then told that the reason it had been suspended was because the previous IT supplier had not paid them for the software. I was asked if I was calling from the "end user" to which I replied "yes".&#160; Now at this point the client had paid the supplier for the software, however the supplier had not paid ESET so by rights the dispute was between client and supplier; ESET was under no obligation to correct this situation. What they actually did was nothing short of exceptional.&#160; The man on the phone said "ok, I will re-activate the license to the end of it's period in September. The only thing I ask is that when it is due you renew the product with us".&#160; This surpassed anything that I was expecting from this situation, the fact was as I said ESET did not have to put this right but the did.&#160; </p>  <p>At the end of this, for the cost of a license, they have a very satisfied client who will tell a good few people how well ESET looked after them.&#160; It was once said that sometimes you have to give something away free in order to get more business, this is a classic example of how to look after you client even if it may cost you a little; in the long run it will be worth.</p>]]></content:encoded>
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		<title>The importance of listening</title>
		<link>http://www.freethecityone.co.uk/2009/05/the-importance-of-listening/</link>
		<comments>http://www.freethecityone.co.uk/2009/05/the-importance-of-listening/#comments</comments>
		<pubDate>Wed, 13 May 2009 19:37:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Support]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2009/05/13/the-importance-of-listening.html</guid>
		<description><![CDATA[Over the years I have seen a great many IT engineers come and go, after all 16 years is a&#160; long time in the trade. During that time I have also taught a number of engineers the best ways to do the job, many of which had no formal qualifications such as MCP, MCSE etc. [...]]]></description>
			<content:encoded><![CDATA[<p>Over the years I have seen a great many IT engineers come and go, after all 16 years is a&#160; long time in the trade. During that time I have also taught a number of engineers the best ways to do the job, many of which had no formal qualifications such as MCP, MCSE etc. The first lesson that I have always made a point of teaching is to listen; listen to the client. Whenever you go out on a service call you will be given a description of the issue that you are there to resolve. In my opinion, the golden rule is to sit down with the client and ask them to explain the problem and listen.&#160; There are two reasons why I always do this; firstly the information that you have been given on your job sheet will be what the help desk interpreted from the client but may not be accurate so best to check. Secondly, you will allow the client to vent themselves to you and during the discussion you can usually connect with them on some level which will invariably given you a better insight to both the issue faced and the client personally. I have always felt that this was standard, common sense in all businesses.&#160; However, those of you that follow me on twitter (<a href="http://www.twitter.com/robfranklin" target="_blank">@robfranklin</a>) will have seen the experience that I had with Dell's tech support on Friday which left me feeling somewhat frustrated.&#160; Here is how the conversation went:</p>  <blockquote>   <p>Me: "Hi there, I have a problem with BackupExec for Small Business Server that was supplied with these new servers for my client".</p>    <p>Dell: "What is the problem?"</p>    <p>Me: "When I enter the license key it says that it is invalid. It accepts the "Premium" license key but it will not accept the SBS key"</p>    <p><em>Extended period of silence...now 15 minutes in to the call and not progressed</em></p>    <p>Dell: "What license number do you have?"</p>    <p>Me: "The license key is..."</p>    <p>Dell: "That's a serial number"</p>    <p>Me: "It says license key?"</p>    <p>Dell: "No that's the serial number"</p>    <p>Me: "But it says on the front cover that it is the "Software License Key" and inside, just above the key, it says "Software License Key". Surely it would say serial number if that is what it is?"</p>    <p>Dell: "No that's the serial number, you need to go to the Symantec licensing portal and register the serial number"</p>    <p>Me: "But I have done dozens of these and I have always just entered the key into the software"</p>    <p>Dell: "They have tightened up the licensing recently"</p>    <p>Me: "Hmm, ok where do I go to register the 'serial number'?"</p>    <p><em>So now we go to the Symantec licensing portal, I complete the registration in order to log on to the site. After entering the 'serial number' it says that the 'serial number' is invalid.</em></p>    <p>Me: "It says the number is invalid"</p>    <p>Dell: "Are you sure it is entered correctly?"</p>    <p>Me: "Yes I'm sure but it does not say it is a serial number it clearly says it's a license key"</p>    <p>Dell: "Ok I need to speak with Symantec, can you hold&quot;?"</p>    <p>Me: "Err yeah ok"</p> </blockquote>  <p>So I was put on hold, 35 minutes in to the call and I had made no progress. Needless to say I did not stay on hold as by this point I was completely frustrated by the fact that the support technician was simply not listening. The conversation above it not verbatim but I must have explained to this guy about 10 times that it clearly states it is a License Key and not a Serial Number but he was not listening.</p>  <p>The most important skill that any person who is in a customer facing role can do is just listen. By not exercising this most fundamental skill during this call my whole experience with Dell's "Pro-support" was completely destroyed and had this been my first experience then I would be one very unhappy client and would think twice about buying Dell again.&#160; That said only a week before I had spoken to them and the support tech I spoke to I cannot say enough about. He listened and acted on what I was telling while verifying what I was saying was correct. </p>  <p>I can only assume that my bad experience was a one-off but none the less it was a bad experience.&#160; So if nothing else, don't talk just listen and everything else will take shape.</p>]]></content:encoded>
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		<title>Strategic Web Masterclass</title>
		<link>http://www.freethecityone.co.uk/2009/04/strategic-web-masterclass/</link>
		<comments>http://www.freethecityone.co.uk/2009/04/strategic-web-masterclass/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 21:18:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategic web masterclass]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2009/04/08/strategic-web-masterclass.html</guid>
		<description><![CDATA[Following on from my recent post about Strategic Marketing Masterclasses, the same company is now running Strategic Web Masterclasses. So what is a "Strategic Web Masterclass"? In simple terms it will help a business owner or the person tasked with looking after the website to be able to an action plan that is tailored to [...]]]></description>
			<content:encoded><![CDATA[<p>Following on from my recent post about Strategic Marketing Masterclasses, the same company is now running Strategic Web Masterclasses. So what is a "Strategic Web Masterclass"? In simple terms it will help a business owner or the person tasked with looking after the website to be able to an action plan that is tailored to their business and not just something off the shelf. For those that are interested the course can be fully funded for eligible businesses. Read on for more info:</p>  <blockquote>   <p>Overview     <br />Award winning marketing consultancy, Fresh Marketing Solutions have put together a course to help all businesses maximise the return from their website. The 1 day Web Masterclass will provide the opportunity for learners to put together a website action plan that is tailored to their business. They will learn about the different considerations when producing a successful website and will be able to put together an action plan to be used in their business.</p>    <p>Masterclass Content     <br />During the intensive 1 day course, learners will cover a variety of topics such as graphic design and page structure, web standard and technologies, getting the right content, search engine requirements, being realistic with your budget, planning your website and writing a brief for web designers. The course is suitable for any team member that wants to understand how to maximise return from their website.</p>    <p>The Benefits     <br />Upon completion of the course each learner will have a good understanding of the various elements that will help their website to become more successful. By having this first hand understanding you will be in a better position to chose the right web company and get the most from their current website.</p>    <p>The Web Consultant     <br />With over 10 years experience, our Web Consultant selected to run the Masterclass has a wealth of experience across businesses from a variety of sectors. These range from large organisations, small to medium enterprises and independent sole traders.</p>    <p>Course Details     <br />Masterclasses will be held in May 2009. The course will be delivered in a local training facility where refreshments and lunch will be included. Specific details of location, times etc will be issued in the learner packs sent 2 weeks before the course begins. All learning materials will be provided.</p>    <p>The course is priced at &pound;500 per learner (excluding VAT) with the option of group discounts.</p>    <p>Funding Now Available     <br />For eligible companies*, Fresh will be able to arrange government funding to meet 100% of the course costs.</p>    <p>Important Information     <br />The course will be delivered over 1 day from 9.30am to 5.30pm You will receive notification by email that we have received your booking form.      <br />A pre-course information pack will be sent out to all learners in advance of the course. The course must be paid for in full before the start of the course. This booking form constitutes a legally binding contract. In the event of cancellation, refunds will be made minus any associated costs.</p>    <p>* For businesses that are eligible for funding, payment will be required prior to the course which will then be reimbursed to the learner.</p> </blockquote>  <p>If you are interested then please feel free to contact me directly <a href="mailto:rob@freethecityone.co.uk">rob@freethecityone.co.uk</a> or contact Fresh Marketing Solutions directly on 01623 786786</p>]]></content:encoded>
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