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	<title>freethecityone.co.uk &#187; small business</title>
	<atom:link href="http://www.freethecityone.co.uk/category/small-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.freethecityone.co.uk</link>
	<description>Geek in the city</description>
	<lastBuildDate>Tue, 03 Jan 2012 09:11:37 +0000</lastBuildDate>
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		<title>Communication is key</title>
		<link>http://www.freethecityone.co.uk/2012/01/communication-is-key/</link>
		<comments>http://www.freethecityone.co.uk/2012/01/communication-is-key/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 09:11:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Support]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/?p=267</guid>
		<description><![CDATA[There is a famous saying by Stephen Hawking, which was quoted in the Pink Floyd song 'Keep talking', which goes&#160;All we need to do is make sure we keep talking. In business and in life communication is the key to everything that we do, without it everything else falls down. In the modern age of [...]]]></description>
			<content:encoded><![CDATA[<p>There is a famous saying by Stephen Hawking, which was quoted in the Pink Floyd song 'Keep talking', which goes&#160;<em>All we need to do is make sure we keep talking.</em></p>
<p>In business and in life communication is the key to everything that we do, without it everything else falls down. In the modern age of the Internet and mobile phones it has never been easier to communicate with someone, for example you can communicate with someone via</p>
<ul>
    <li>Phone</li>
    <li>Email</li>
    <li>SMS</li>
    <li>Facebook</li>
    <li>LinkedIn</li>
    <li>Twitter</li>
    <li>Letter</li>
</ul>
<p>This is just a few of them. But what actually happens when communication between a two parties actually breaks down?</p>
<p>This happened to me recently personally and it has been a very frustrating experience to put it mildly. Last summer we decided to have some work done in the garden, a job the to be quite honest I have not got the time to get done but really wanted done as it would be much better for the kids. So I did the natural thing and asked around if anyone knew of someone to do the job and sure enough someone was put forward. So he came along, I explained the job to him and we agreed a price. In mid Autumn we finally gave him the go ahead and off we went. Since he agreed to do the work he had got a new job and was training but still wanted the work so it was agreed that it could be fit around his new job. So on the first day it all went well and a lot was done, before leaving he said when he would be back and sure enough he was back again working on it. After he left again, I couldn't recall when he said he would be back so I texted him to check and he let me know. After the third visit again he left but did not say when he was coming back so again I was chasing to find out when he was coming back. This pattern continued until the fifth day on the job where he hit some problems that was causing some major issue. He said he need to go off and have a think about it. That was in November 2011, since then I have repeatedly attempted contact without out success. The just before Christmas I had a reply to say he would be on it ASAP. I then chased it up a couple of days later but no reply. I chased it up again after the new year and got a reply back to say work had been manic and I had not been forgotten.</p>
<p>Now the work itself does not need to be finished until spring as the garden is not used in Winter but the issue is I have not got a clue what is happening. When my partner says 'is it always going to be a building site?', &#160;'It was better before he started' and 'so when is he coming back' I have no idea what to say as I am not being told anything. The point is that all of the stress and aggravation could have been alleviated by setting the expectations at the outset and along the way. While I may not have been happy with the time frame I would at least know what to expect and more importantly be able to explain what is happening to other people when asked.</p>
<p>The moral of this story is just keep talking. When working with clients I always try to keep the client up to date, whether personally or via one of the team, on what is happening and when they can expect the next action to take place. Always remember; failure to communicate is a communication of failure.</p>
<p>- Rob</p>]]></content:encoded>
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		<item>
		<title>Good service</title>
		<link>http://www.freethecityone.co.uk/2011/09/good-service/</link>
		<comments>http://www.freethecityone.co.uk/2011/09/good-service/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 18:19:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Develoment]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2011/09/good-service/</guid>
		<description><![CDATA[I, like many of the people that I associate with, strive to deliver good service to our clients. Indeed my basic hiring criteria when taking staff on is they must have the right attitude and personality, everything else can be taught. That may seem a little out there but I don't think so as I [...]]]></description>
			<content:encoded><![CDATA[I, like many of the people that I associate with, strive to deliver good service to our clients. Indeed my basic hiring criteria when taking staff on is they must have the right attitude and personality, everything else can be taught. That may seem a little out there but I don't think so as I run a people business that happens to do IT not an IT business that happens to deal with people.

Bad service will ALWAYS be discussed by many with the storey repeated many times. By contrast a good service will only be discussed with a select few people but they will be raving fans. In the last few days I have had a bad service from a company, I won't go into it here, but suffice as to say I will not only avoid using them ever again but I will ensure that everyone I know does too.

As a friend of mine likes to say 'you are only as good as your last job'.....wise words.

- Rob]]></content:encoded>
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		<title>Time errors</title>
		<link>http://www.freethecityone.co.uk/2011/09/time-errors/</link>
		<comments>http://www.freethecityone.co.uk/2011/09/time-errors/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 15:52:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[IT Support]]></category>
		<category><![CDATA[SBS]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2011/09/time-errors/</guid>
		<description><![CDATA[I had an interesting call from a client this afternoon telling me that his client PC’s were all showing the wrong time by about 10 minutes. Now since they have SBS 2008 there should be nothing to worry about as it uses the Microsoft time server time.microsoft.com to keep the correct time. So after logging [...]]]></description>
			<content:encoded><![CDATA[<p>I had an interesting call from a client this afternoon telling me that his client PC’s were all showing the wrong time by about 10 minutes. Now since they have SBS 2008 there should be nothing to worry about as it uses the Microsoft time server <em>time.microsoft.com</em> to keep the correct time. So after logging on to the server I confirmed that it was indeed 10 minutes adrift. A quick check showed the following:</p>  <blockquote>   <p><font face="Courier New">C:\Users\administrator&gt;w32tm /stripchart /computer:time.windows.com /samples:5 /dataonly       <br />Tracking time.windows.com [65.55.56.111:123].        <br />Collecting 5 samples.        <br />The current time is 05/09/2011 16:47:27.        <br />16:47:27, error: 0x800705B4        <br />16:47:30, error: 0x800705B4        <br />16:47:33, error: 0x800705B4        <br />16:47:36, error: 0x800705B4        <br />16:47:39, error: 0x800705B4</font></p> </blockquote>  <p><font face="Calibri">Since this was showing an error trying to get the time, I checked it against one of the UK time servers and got the following result:</font></p>  <blockquote>   <p><font face="Courier New">C:\Users\administrator&gt;w32tm /stripchart /computer:0.uk.pool.ntp.org /samples:5 /dataonly       <br />Tracking 0.uk.pool.ntp.org [195.59.148.18:123].        <br />Collecting 5 samples.        <br />The current time is 05/09/2011 16:49:46.        <br />16:49:46, -661.4346981s        <br />16:49:49, -661.4415467s        <br />16:49:51, -661.4392247s        <br />16:49:53, -661.4351922s        <br />16:49:55, -661.4401522s</font></p> </blockquote>  <p>This showed that there was a clear time skew taking place. So the best course was to reset the time source to a known good source using the following commands:</p>  <blockquote>   <p><font face="Courier New">w32tm /config /manualpeerlist:0.uk.pool.ntp.org /syncfromflags:manual /reliable:yes /update</font></p>    <p><font face="Courier New">net stop w32time</font></p>    <p><font face="Courier New">net start w32time</font></p> </blockquote>  <p>Now a quick check shows that now that we are keeping much better time:</p>  <blockquote>   <p><font face="Courier New">C:\Users\administrator&gt;w32tm /stripchart /computer:0.uk.pool.ntp.org /samples:5 /dataonly       <br />Tracking 0.uk.pool.ntp.org [109.74.206.120:123].        <br />Collecting 5 samples.        <br />The current time is 05/09/2011 16:49:47.        <br />16:49:47, +00.0726604s        <br />16:49:49, +00.0008012s        <br />16:49:51, +00.0017108s        <br />16:49:53, -00.0007301s        <br />16:49:56, +00.0486631s</font></p> </blockquote>  <p>Not too sure if this is affecting everyone but there does seem to be a trend, hopefully this will help others.</p>  <p>- Rob</p>]]></content:encoded>
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		</item>
		<item>
		<title>This changes everything&#8230;.</title>
		<link>http://www.freethecityone.co.uk/2011/02/this-changes-everything/</link>
		<comments>http://www.freethecityone.co.uk/2011/02/this-changes-everything/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 10:56:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Support]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2011/02/this-changes-everything/</guid>
		<description><![CDATA[Every so often something comes along that really does change how things work and only last week this happened again, the implications are far reaching for the IT industry. As you may be aware the Information Commissioner’s Office (ICO) has begun to issue fines over breaches of the Data Protection Act (DPA). Since there has [...]]]></description>
			<content:encoded><![CDATA[<p>Every so often something comes along that really does change how things work and only last week this happened again, the implications are far reaching for the IT industry.</p>  <p>As you may be aware the Information Commissioner’s Office (ICO) has begun to issue fines over breaches of the Data Protection Act (DPA). Since there has been a large number of published data losses it cannot come soon enough for the general public.</p>  <p>Last week another set of fines were issue to Ealing Council at £80,000 and Hounslow Council at £70,000, you can read the full story <a href="http://www.scmagazineuk.com/information-commissioners-office-issues-third-and-fourth-fines-to-ealing-and-hounslow-councils-over-loss-of-unencrypted-laptops/article/195948/?DCMP=EMC-SCUK_Newswire" target="_blank">here</a>. What is so special about this case is that it involved the loss of two unencrypted laptops, one from each council, containing the details of around 1,700 individuals from an employee’s home. Ealing Council provides an out of hours service on behalf of both councils, which is operated by nine staff who work from home. The team receive contact from a variety of sources and rely on laptops to record information about individuals. Ealing Council was found to be in breach of the DPA as it had issued an unencrypted laptop to a member of staff which is in breach of it’s own policies. This process had been established for a number of years and insufficient checks were made to ensure that relevant policies were understood and adhered to by employee’s. Hounslow Council were found to have breached the DPA as they had failed to have a written contract in place with Ealing Council, they also did not monitor Ealing Council’s procedures established to operate the service securely.</p>  <p>You may be wondering why this changes everything? As an outsourced IT service provider there may be occasion where you may have to remove a laptop/desktop/server from site in order to action a repair of the equipment, a normal everyday IT activity. What this could mean is that if that device is then lost or stolen while in your possession and it is not encrypted then you will potentially share equal liability for the data loss. Since that liability can include a rather hefty fine of up to £500,000, not too mention the bad press that would go with it, then the impact on your business could be catastrophic.</p>  <p>The question now is, what are you going to do to mitigate your risk? Please feel free to drop a comment in on this as I would love to hear your thoughts</p>  <p>- Rob</p>]]></content:encoded>
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		<item>
		<title>From 30,000 feet</title>
		<link>http://www.freethecityone.co.uk/2011/01/from-30000-feet/</link>
		<comments>http://www.freethecityone.co.uk/2011/01/from-30000-feet/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 13:20:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Develoment]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2011/01/from-30000-feet/</guid>
		<description><![CDATA[One thing that you learn in life is that no two people will see or hear the same thing and that really fascinates me. It all comes down to perception and emotional intelligence, in my humble opinion. The fact is that people see things from very different perspectives in life based on the life that [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border-bottom: 0px; border-left: 0px; display: inline; margin-left: 0px; border-top: 0px; margin-right: 0px; border-right: 0px" title="In the sky" border="0" alt="In the sky" align="left" src="http://www.freethecityone.co.uk/wp-content/uploads/2011/01/planewindow.jpg" width="244" height="184" /></p>  <p>One thing that you learn in life is that no two people will see or hear the same thing and that really fascinates me. It all comes down to perception and emotional intelligence, in my humble opinion. The fact is that people see things from very different perspectives in life based on the life that they have lived. </p>  <p>One thing that is *always* worth doing is standing back and taking a look at your business from 30,000ft to see if what you are doing and where you are going is really where you want to be. As human beings we are so involved in our day to day life are serving our clients and providing them with what they want that it’s very easy to forget.</p>  <p>So the lesson for today is to stop and look at where you are and more importantly where you want to be going……you’ll be surprised at how different things look from 30,000 feet!</p>  <p>- Rob</p>]]></content:encoded>
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		<item>
		<title>Time to look around</title>
		<link>http://www.freethecityone.co.uk/2011/01/time-to-look-around/</link>
		<comments>http://www.freethecityone.co.uk/2011/01/time-to-look-around/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 13:35:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Personal Develoment]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2011/01/time-to-look-around/</guid>
		<description><![CDATA[I have been a little quiet of late due to some heavy work commitments which have been keeping me very busy. This is something I feel a little guilty for as it has meant that I have had to neglect some of my social media and blogging activities which are some of the things that [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.freethecityone.co.uk/wp-content/uploads/2011/01/Busy_Man.gif"><img style="background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="Busy_Man" border="0" alt="Busy_Man" align="left" src="http://www.freethecityone.co.uk/wp-content/uploads/2011/01/Busy_Man_thumb.gif" width="240" height="205" /></a>I have been a little quiet of late due to some heavy work commitments which have been keeping me very busy. This is something I feel a little guilty for as it has meant that I have had to neglect some of my social media and blogging activities which are some of the things that take great pleasure in. However, now that things are starting to settle and get to an even beat I can finally start to look around a little more.</p>  <p>One of the things that I have always taken for granted is the ability to be able to rule the time that I spend and how that time is allocated. What the last 4 weeks have taught me is that there will be some times when things will rule me and while that feels very uncomfortable it is none the less necessary from time to time. </p>  <p>So what did this experience teach me?</p>  <ul>   <li>First and foremost *make* the time to stop and look at what you are doing with your time. While ever you are doing things as they hit you, without assessing their priority first you can never make progress. </li>    <li>Take half an hour just to sit and think about all the stuff that you have running rampant in your head and get it down on paper, at least that way you can start to make sense of it all. </li>    <li>Don't be that person that has lost their head. When you are bombarded by requests to do 'stuff', try to slow down and think a little more. </li>    <li>Most of all remember that there's always tomorrow! </li> </ul>  <p>For me though I need to bring order to working life again as things are starting to get really busy...maybe time to start hiring again!</p>  <p>- Rob</p>]]></content:encoded>
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		<title>Sharepoint 2010 backup with Powershell</title>
		<link>http://www.freethecityone.co.uk/2010/12/sharepoint-2010-backup-with-powershell/</link>
		<comments>http://www.freethecityone.co.uk/2010/12/sharepoint-2010-backup-with-powershell/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 12:12:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[IT Support]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[SBS]]></category>
		<category><![CDATA[Sharepoint]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2010/12/sharepoint-2010-backup-with-powershell/</guid>
		<description><![CDATA[Always one for trying to get things automated then I wanted to get backups of my new Sharepoint 2010 website automated. Previously I have not had a great experience of this, as I never tried a restore of the backup set before it was time...still we live and learn. In previous versions of Sharepoint backups [...]]]></description>
			<content:encoded><![CDATA[<p>Always one for trying to get things automated then I wanted to get backups of my new Sharepoint 2010 website automated. Previously I have not had a great experience of this, as I never tried a restore of the backup set before it was time...still we live and learn. In previous versions of Sharepoint backups were taken care of through the use of STSADM however this is not the case in the latest version. You can, as always, run a manual backup through the central administration console on the server but this is not what I needed. So I started searching around and found a couple of articles on the web which described the use of the Powershell to perform backups, so here is what I have come up with through the combination of the two sources:</p>  <p><code>     <br />Add-PsSnapin Microsoft.SharePoint.Powershell -ErrorAction SilentlyContinue       <br />try       <br />{       <br />&#160; $today = (Get-Date -Format dd-MM-yyyy)       <br /># Created the a new directory with todays date and store in a variable       <br />&#160; [IO.Directory]::CreateDirectory(&quot;F:\sp_backup\&quot;+$today)       <br />&#160; $backuppath = &quot;F:\sp_backup\&quot;+$today</code> </p>  <p># This will iterate through all of your sharepoint sites and create a backup with the site URL as the name&#160; <br />&#160; Get-SPWebApplication | Get-SPSite | ForEach-Object{$filepath = $backuppath + &quot;\&quot; + $_.Url.Replace(&quot;<a href="http://&quot;,&quot;&quot;).Replace(&quot;/&quot;,&quot;-&quot;).Replace(&quot;:&quot;,&quot;-&quot;)">http://&quot;,&quot;&quot;).Replace(&quot;/&quot;,&quot;-&quot;).Replace(&quot;:&quot;,&quot;-&quot;)</a> + &quot;.bak&quot; ; Backup-SPSite -Identity $_.Url -Path $filepath}</p>  <p># Edit this address to suit your own needs&#160; <br />&#160; $emailFrom = "<a href="mailto:&ldquo;Sharepoint@server.local">Sharepoint@server.local</a>"</p>  <p># This is the address that the notification email should be sent to&#160; <br />&#160; $emailTo = "<a href="mailto:&ldquo;administrator@server.local">administrator@server.local</a>"</p>  <p># Subject for the notification email. The + "$today" part will add the date in the subject.    <br />&#160; $subject = &quot;The SharePoint sites Backup was Successful for &quot;+&quot;$today&quot;</p>  <p># Body or the notification email. The + "$today" part will add the date in the subject.    <br />&#160; $body = &quot;The SharePoint sites Backup was Successful for &quot;+&quot;$today&quot;</p>  <p>&#160; # IP address of your SMTP server. Make sure relay Is enabled for the SharePoint server on your SMTP server    <br />&#160; $smtpServer = &quot;1.1.1.1&quot;     <br />&#160; $smtp = new-object Net.Mail.SmtpClient($smtpServer)     <br />&#160; $smtp.Send($emailFrom, $emailTo, $subject, $body)     <br />}     <br />Catch     <br />{     <br />&#160; $ErrorMessage = $_.Exception.Message     <br />&#160; # Configure the below parameters as per the above.     <br />&#160; $emailFrom = "<a href="mailto:&ldquo;Sharepoint@server.local">Sharepoint@server.local</a>"     <br />&#160; $emailTo = "<a href="mailto:&ldquo;administrator@server.local">administrator@server.local</a>"     <br />&#160; $subject = &quot;The SharePoint sites Backup Job failed on &quot;+&quot;$today&quot;     <br />&#160; $body = &quot;The SharePoint sites Backup Job failed on &quot;+&quot;$today and the reason for failure was $ErrorMessage.&quot;     <br />&#160; $smtpServer = &quot;1.1.1.1&quot;     <br />&#160; $smtp = new-object Net.Mail.SmtpClient($smtpServer)     <br />&#160; $smtp.Send($emailFrom, $emailTo, $subject, $body)     <br />} </p>    <p>&#160;</p>  <p>This script can simply be copied into notepad and saved onto your server as a ".ps1" file. This can then be run straight from the servers "run" command by entering "powershell {scriptname}.ps1" and it will create a backup file, this in turn can be used to created a scheduled task on your server to be run each day/week etc.</p>  <p>Credit where due though, this script is a combination of the following 2 sources:</p>  <p><a href="http://thecommunicator.co.cc/2010/12/07/automated-powershell-script-to-backup-sharepoint-farm-or-site-collection-with-email-notification/">http://thecommunicator.co.cc/2010/12/07/automated-powershell-script-to-backup-sharepoint-farm-or-site-collection-with-email-notification/</a></p>  <p><a href="http://www.toddklindt.com/blog/Lists/Posts/Post.aspx?List=56f96349-3bb6-4087-94f4-7f95ff4ca81f&amp;ID=191&amp;Web=48e6fdd1-17db-4543-b2f9-6fc7185484fc">http://www.toddklindt.com/blog/Lists/Posts/Post.aspx?List=56f96349-3bb6-4087-94f4-7f95ff4ca81f&amp;ID=191&amp;Web=48e6fdd1-17db-4543-b2f9-6fc7185484fc</a></p>  <p>Hopefully this will help others out there <img style="border-bottom-style: none; border-right-style: none; border-top-style: none; border-left-style: none" class="wlEmoticon wlEmoticon-smile" alt="Smile" src="http://www.freethecityone.co.uk/wp-content/uploads/2010/12/wlEmoticon-smile.png" /></p>  <p>- Rob</p>]]></content:encoded>
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		<title>So what!</title>
		<link>http://www.freethecityone.co.uk/2010/11/so-what/</link>
		<comments>http://www.freethecityone.co.uk/2010/11/so-what/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 12:27:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/?p=233</guid>
		<description><![CDATA[That has to be the single most annoying thing that could be said to you when talking to a potential prospect, so why would anyone say that? Some time ago I was doing some work with a good friend of mine who is an expert where marketing is concerned, Kirsty Cambers from Fresh Marketing Solutions, [...]]]></description>
			<content:encoded><![CDATA[<p>That has to be the single most annoying thing that could be said to you when talking to a potential prospect, so why would anyone say that?</p>
<p>Some time ago I was doing some work with a good friend of mine who is an expert where marketing is concerned, Kirsty Cambers from <a target="_blank" href="http://www.freshmktsolutions.co.uk/">Fresh Marketing Solutions</a>, and we were talking about the solutions that we offer to our clients. She asked me to explain each of the services in a ‘sales tone’, not my favourite position, so I did. As I began to explain about the service I went into great detail about what we would deliver to this client as part of the service, i.e. all onsite time included etc. By the end of my piece she turned round to me a said ‘So what?’, I admit I was dumbfounded by this response and truth be told a little hurt. So I fumbled my way through explaining in more depth what this service would do for the business while trying not to make it too obvious that I was staggering around like a teenager on prom night. I finally came to the end and looked over expectantly at her, she replied back at me ‘So what?’. Now this was starting to really rag me up now and clearly this showed in my face as she then explained to me what she was doing.</p>
<p>Essentially, as a business owner we create products and services for our clients that we believe deliver value to them based on the package that is supplied. We are so wrapped up in how wonderful this thing is that we have created and so proud of it because we know what it will do to help a business that we do not stop to realise what that actually means to the business owner. Nor do we take the time to explain what this wonderful new creation will actually do for the business and it’s owner. Let me give an explanation.</p>
<p>Joe sells commercial vehicles to businesses. Joe knows his trade like no-one else in his industry; I mean he lives it, eats it, breathes it, dreams it….I mean he even talks about it in his sleep. Nobody and I mean nobody knows about commercial vehicles like Joe does. One day Bill comes in to his office to speak with him about buying a van for his fleet management business. Bill’s team travel all over the country repairing commercial vehicles such as lorry's and buses so they have a lot of equipment that they carry with them. Joe listens to him explain what his business does and what he is looking for. Once Bill has finished Joe thinks it over and feels that the van that Bill has been looking at is not going to suit his purposes as he will need a greater carrying capacity and, given the mileage, another vehicle will suit him better. So Joe starts to explain about the other van which has a long wheel base and can easily carry around much more weight than Bill’s choice. This van also uses a lower revving engine which is much better when travelling at higher speeds on the motorway. After spending 15 minutes going through this Bill is quite annoyed as Joe had not even spoken about the van he had requested in first place and he leaves not ordering anything and feeling that he had not been listened to by Joe. What Joe had effectively done was the following:</p>
<ul>
    <li>Failed to address Bill’s original request that he came to him with</li>
    <li>He explained to Bill all of the <em>features </em>of the other van</li>
    <li>Failed to explain <em>why </em>Bill should be looking at the other van</li>
    <li>He failed to explain the <em>benefits </em>for the business of choosing the other van</li>
</ul>
<p>Had Joe have explained that the extra capacity of the long wheelbase van would have been better suited as each of his team would have been able to carry more equipment which in turn would mean that they would be able to handle more jobs without coming back to base. Also, that the lower revving engine means that the vehicle would use less fuel than his first choice which over the year would save his business around £200 per vehicle and help towards his business being ‘greener’, which he may want to do in the future. Had Joe have done this as well as discussing Bill’s original requirements then he would probably have made a sale, albeit it may have been Bill’s first choice but more likely Joe’s suggestion.</p>
<p>By going through the ‘So What’ process for yourself you should be able to quickly identify, usually about 3-5 times, what the <strong><em>real </em></strong>value to your client is of the product or service you offer. If you can do this honestly then you will be able to connect with your clients and offer business solutions that their business can see the benefits of, not just products and services.</p>
<p>If you need some help with this then I would suggest that you contact <a target="_blank" href="http://www.freshmktsolutions.co.uk/">Kirsty </a>as all I know on this subject is what she has taught me.</p>
<p>As always, if you have any thoughts on the subject please drop in a comment below.</p>
<p>-Rob</p>
<p>&#160;</p>]]></content:encoded>
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		<title>Why I go to conferences</title>
		<link>http://www.freethecityone.co.uk/2010/10/why-i-go-to-conferences/</link>
		<comments>http://www.freethecityone.co.uk/2010/10/why-i-go-to-conferences/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 08:21:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2010/10/why-i-go-to-conferences/</guid>
		<description><![CDATA[I have just got back from the TCA and CompTIA EMEA 2010 conference in London. Most folks think that these types of events are a 'jolly' away from the office and it really isn't work, I can tell you that if you believe that you couldn't be more wrong. These events are a fantastic opportunity [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.freethecityone.co.uk/wp-content/uploads/2010/10/photo.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top: 0px; border-right: 0px; padding-top: 0px" title="Vlad Mazek from OwnWebNow" border="0" alt="Vlad Mazek from OwnWebNow" align="right" src="http://www.freethecityone.co.uk/wp-content/uploads/2010/10/photo_thumb.jpg" width="244" height="184" /></a>I have just got back from the TCA and CompTIA EMEA 2010 conference in London. Most folks think that these types of events are a 'jolly' away from the office and it really isn't work, I can tell you that if you believe that you couldn't be more wrong. These events are a fantastic opportunity to meet with some of the vendors out there and see what they are currently promoting which is generally a case of 'whats hot', it is also an opportunity to engage these guys on a 1-2-1 basis which is not always possible for smaller resellers. The vendors, for a lot of resellers, are the life blood of their business as their products can make or break our business on the grounds of how their products perform.</p>  <p>You also have a wealth of sessions which allow you to see some of the best people in the industry tell you how things are shaping up for the future. The main theme for the entire conference was 'the Cloud' and how this was going to influence clients buying habits and requirements moving into the future. But the discussions were also about the challenges that <a href="http://www.freethecityone.co.uk/wp-content/uploads/2010/10/photo4.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top: 0px; border-right: 0px; padding-top: 0px" title="Susanne Dansey from Purple Cow Ideas Management" border="0" alt="Susanne Dansey from Purple Cow Ideas Management" align="left" src="http://www.freethecityone.co.uk/wp-content/uploads/2010/10/photo4_thumb.jpg" width="244" height="184" /></a>this would bring moving into the future along with the objections that may happen along the way. There was some great sessions from industry leaders such as Dave Sobel from <a href="http://www.evolvetech.com/" target="_blank">Evolve Technologies</a> and Susanne Dansey from <a href="http://www.purplecowideas.co.uk/" target="_blank">Purple Cow Ideas Management</a> both of which shared some great insights into our futures and what can be done to influence things.</p>  <p>I was fortunate enough to have been invited to join in a panel discussion which involved both vendors and resellers about how the landscape for the resellers look moving in to the future and how that can be improved and enriched through deeper relationships with vendors and other IT partners. I explained how I believe that the future of the IT reseller laid in the ability to provide specialised skills but as smaller IT shops this is not possible as it will narrow the market. In order to do this they need to work in partnerships in 'coopitition' so that specialist skills can be brought into your business without narrowing down the scope of your business.</p>        <p>All of this represents a fantastic opportunity to spend some quality time working <strong>on</strong> your business and now working <strong>in</strong> your business...sound strange let me explain. When you are doing the work of you business, i.e. fixing networks etc, you are working in your business. When you are learning new things about what is coming and ways to develop that business you are working <strong>on</strong> you business and that is so important.<a href="http://www.freethecityone.co.uk/wp-content/uploads/2010/10/photo5.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top: 0px; border-right: 0px; padding-top: 0px" title="Vlad Mazek, Susanne Dansey and Richard Tubb showing sophistication" border="0" alt="Vlad Mazek, Susanne Dansey and Richard Tubb showing sophistication" align="right" src="http://www.freethecityone.co.uk/wp-content/uploads/2010/10/photo5_thumb.jpg" width="244" height="219" /></a></p>  <p>For me though the true value comes from the networking that you do outside of these organised sessions, what is traditionally known as the 'p*** ups'. Let's be honest that is what they are but they are also *much* more than this. These session represent the opportunity to really get to know that people beyond what they preach and this is where real relationships start to take shape and where some of the best discussions will take place. During the organised sessions you are likely to be taking notes and the breaks between sessions are very hurried coffee breaks which make it hard to enter any in-depth discussions. However, once the time restraints are removed you can relax and really speak with people and one of the best discussions I had was with Vaughan Shayler from <a href="http://www.accredituk.com/" target="_blank">Accredit UK</a> which was only brought to an end when the cleaners threw us out. This in turn will lead on to more conversations in the future which will benefit us both.</p>  <p>I would like to say thank you to Adam Harris from the TCA, Matthew Poyiadgi from CompTIA, William Linard again from CompTIA and all of the other people involved in organising this fantastic event which brought together so many great people from across the globe. I'd also like to make a special thanks to Vlad Mazek from <a href="http://www.ownwebnow.com/" target="_blank">OwnWebNow</a> who, not only supplies us with some fantastic services, he also shouted a group of us for dinner on Wednesday night..thanks Vlad!</p>  <p>So if you are considering going to industry conferences, regardless of what industry you are in, I would strongly encourage you to do so as there is tremendous value in doing so. </p>]]></content:encoded>
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		<title>Beware of the hoax</title>
		<link>http://www.freethecityone.co.uk/2010/09/beware-of-the-hoax/</link>
		<comments>http://www.freethecityone.co.uk/2010/09/beware-of-the-hoax/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 17:35:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[IT Support]]></category>
		<category><![CDATA[malware]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[spyware]]></category>

		<guid isPermaLink="false">http://www.freethecityone.co.uk/2010/09/beware-of-the-hoax/</guid>
		<description><![CDATA[I have just had from a client what appears to be the latest scare, which will inevitably result in some kind of infection. This is how it looks, which by the way appears very genuine. From: Abuse Department [mailto:abuse-uk-irl@ripe.net] Sent: 24 September 2010 14:32 To: XXXXXXXXXXXXXX Subject: ISP DISCONNECTION WARNING - ADVISORY ABUSE NOTICE From: [...]]]></description>
			<content:encoded><![CDATA[<p>I have just had from a client what appears to be the latest scare, which will inevitably result in some kind of infection. This is how it looks, which by the way appears very genuine.</p>  <blockquote>   <p>From: Abuse Department [mailto:abuse-uk-irl@ripe.net] </p>    <p>Sent: 24 September 2010 14:32</p>    <p>To: XXXXXXXXXXXXXX</p>    <p>Subject: ISP DISCONNECTION WARNING - ADVISORY ABUSE NOTICE</p>    <p>From: &lt;abuse-uk-irl@ripe.net&gt;</p>    <p>Date: Fri, Sept 24, 2010 at 12:44 PM</p>    <p>Investigation Number: 1171</p>    <p>Subject: ISP DISCONNECTION WARNING - ADVISORY ABUSE NOTICE</p>    <p>For The Attention Of: The Bill payer/Owner of this ISP account.</p>    <p>Our investigations have determined that your Internet Services account has been used to scan, flood or attempt to gain unauthorized access to another computer, (please see the details of the incident(s) attached to this e-mail). This activity is a violation of our Internet Services Acceptable Use Policy and the our Internet Services Account Agreement, under which you have been provided service.</p>    <p>THIS NOTICE IS TO ADVISE YOU THAT FURTHER ABUSE OF YOUR INTERNET SERVICES ACCOUNT MAY RESULT IN A SUSPENSION OR TERMINATION OF YOUR ACCOUNT, WITHOUT FURTHER NOTICE TO YOU. We are empowered to take such action if, in our sole determination, you have violated the terms of our Acceptable Use Policy or our Internet Services Account Agreement.</p>    <p>The alleged incident originated from the local IP address of 192.168.1.100 which, at the time of the incident, was assigned to a device with the unique physical address of 00:13:10:24:45:F8. This address identifies the network adapter or router connected to your ADSL/Broadband modem.</p>    <p>If you are unaware of this type of activity coming from your account, you may wish to inquire with others who may have access to your account and/or change the password to your account to ensure that only authorized users have access to it. IT IS ALSO POSSIBLE THAT YOUR COMPUTER MAY BE INFECTED WITH A VIRUS OR YOUR COMPUTER SYSTEM MAY HAVE SOME OTHER SECURITY PROBLEM SUCH AS AN UNSECURED MAIL OR PROXY SERVER WHICH COULD ACCOUNT FOR THIS ACTIVITY ORIGINATING FROM YOUR SYSTEM.</p>    <p>In the event you are not able to attend to the situation immediately, please disconnect your computer from the ADSL modem to prevent further abuse.</p>    <p>A full description of the incident including realtime IP addresses and web traffic can be found in the attachment.</p>    <p>Any questions of help can be obtained from out staff during office hours 0900-1700 Monday to Friday.</p>    <p>Our complete contact information can also be found in the PDF report.</p>    <p>Kind Regards</p>    <p>The Abuse Team</p> </blockquote>  <p>Attached to the email is a so called 'report' which is a 'RAR' file. Inside of the 'RAR' file is another file which is named 'Incident-Report-201009241171.pdf.exe'. So far it all looks like an elaborate hoax as the network the client is on is not on the range mentioned in the email and since when is a report sent as an executable file?</p>  <p>Any which way I will be putting it through the lab machine later to see what comes out, either way it will be interesting. </p>  <p>If you do hear of anyone receiving this tell them not to open it.</p>  <p>- Rob</p>]]></content:encoded>
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